Formula E
Client
Hugo Boss
Year
2023
Location
Excel Centre London
Share
A case study of working with an event company to produce hundreds of bottles, personalised with attendees' names at the Electric Gran Prix.
In this case study, we will explore the collaboration between an event company, "Events Unlimited," and a bottle customization company, "Personalized Gifts Co.," to produce hundreds of personalized bottles for the attendees of the Electric Gran Prix, a high-profile electric vehicle racing event. The goal was to create a memorable and unique keepsake for the attendees while promoting sustainability and eco-friendly practices through the use of reusable water bottles.
Pre-Planning
-
Scarlett Events reached out to The Moden Calligraphy Co. several months in advance to discuss the requirements and logistics of the project. Key points discussed included the desired design, bottle type, personalization method, production timeline, and the number of bottles needed.
-
Both companies collaborated to design a sleek and eye-catching water bottle that featured the Formula E logo. Each bottle had a designated space for attendees' names to be added, ensuring a personalised touch for every participant.
-
Scarlett Events handled the production of the bottles and the customization process. They used high-quality, BPA-free, and eco-friendly materials for the bottles, aligning with the event's sustainability objectives.
-
Each attendee's name was written by our team of artists on their respective bottles. The process was carefully managed to avoid errors and ensure a seamless experience for each attendee.
-
On the day of the Electric Gran Prix event, a designated area for attendees to watch their names being written on their bottles was set up. This added excitement to the event, as attendees were able to request particular colours for their custom bottles, reinforcing the event's branding and making each participant feel valued.
Results
The collaboration between Scarlett Events and The Modern Calligraphy Co. resulted in the successful production of personalised water bottles for the Electric Gran Prix event. The customised bottles proved to be a hit with the attendees, generating positive feedback and enhancing the overall event experience. Attendees appreciated the thoughtfulness and uniqueness of the keepsake, which aligned with the event's commitment to sustainability and eco-friendly practices.
