TikTok Europe
Client
TikTok
Location
Multiple locations EMEA
Jo Malone London & Boots
A bespoke creative workshop for Jo Malone London & Boots
To celebrate Jo Malone London’s Sea Salt & Bergamot Cologne, we created a bespoke shell-painting workshop for an intimate influencer event with Boots.
Inspired by the fragrance’s fresh, coastal character, guests were invited to hand-paint miniature shell charms before attaching their finished designs to their own bottle of Sea Salt & Bergamot Cologne.
From the creative concept to the bespoke workshop materials, the experience was designed to immerse guests in the story of the fragrance while giving them something completely personal to take home.
Objective
This case study explores a dynamic approach to Modern Calligraphy workshops conducted across various international destinations, complemented by a pre-recorded video for virtual offices and a grand Master event in London. The initiative aimed to provide a global learning experience and foster community engagement.
The workshops were aimed at teaching the fundamentals of calligraphy as well as integrating the brand values of the client, using TikTok's brand values as practice phrases.
The primary objective was to create an interactive and brand-centric learning experience for participants by introducing them to the fundamentals of modern calligraphy. The workshops aimed to be fun, inclusive, and confidence-building, aligning with TikTok's values.
We worked with the agency, and end client to design a comprehensive teaching plan covering the basics of modern brush pen calligraphy, focused on guiding participants through pen handling, letter forms, and the creation of beautiful words and phrases.
Execution
Calligraphy tutors traveled to various destinations, including Madrid, Amsterdam, Dubai, Berlin, Tel Aviv, and Dublin. The live workshops were tailored to each location's preferences and needs.
To cater to international offices without physical events, a pre-recorded video of the workshop was created. This video, aligned with the live sessions, was shared with 12 international offices for team-building events. Participants received worksheets and pens in advance.
A grand Master event was executed at the TikTok London Head Office. This event was designed not only for TikTok colleagues but also extended to include their loved ones. It served as a friends and family open-house event, enhancing community engagement.
Results
Within three weeks we pulled off a fabulous series of Modern Calligraphy team building workshops for 19 locations through EMEA, 7 of which were taught in person.
It was possible for our tutors to fly with the materials for each event in hand luggage, reducing the need for complicated shipments of workshop materials and keeping things simple.
The client feedback was excellent - we'd understood their aims, created on-brand content, delivered highly skilled tuition and bespoke materials to multiple international locations, and the attendees loved the workshops.
Client comment: "The event was absolutely fantastic - the buzz was incredible and I'm so glad there was so much interaction with the calligraphy."
Work with us.
Drop us a line to discuss your project - we'd love to hear from you.